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With 1st quarter of FY
2016-17 over, any serious Businessman should ideally sit down and reflect on 1st
quarter and analyze each and every spent made as well as revenue received. In
this article we will discuss what are the KPIs (Key Performance Indicators)
every Private Limited Company/LLP Incorporation/Firm Registration/Online
Business Registration should evaluate post completion of 1st Quarter
of FY 2016-17
1-
Total
Revenue: Any Start-Up needs to grow at minimum 5%-8% MOM growth for first
2-3 years (as the base number is small, this kind of growth is very much
achievable). Hence you have to ensure that in next 3 quarters, your revenue
should be atleast 4-5 times of Q1 revenue and total estimated revenue should be
as per your initial budget (Read this blog for more information on budget http://ca4you.in/blog/2016/04/14/accounting-services-book-keeping-for-start-ups-and-sme/). If the Revenue
numbers are not adding up as per your expected plan, it is time to revamp your
Sales Strategy and look for new channels of sales as well.
2- Number of New Customers and Revenue from
them: To grow a business, new customer needs to be acquired every month and
you have to keep a keen eye on number of new customer acquired every month and
% of Revenue generated from them. This will help you to figure out Cost of
Customer Acquisition (CoCA) and work out ways to ensure your marketing budget
is not hitting the roof.
3- Revenue from existing customers: If new
customer warranties growth, base of the company is existing business. It is a
prudent practice to check amount of revenue your business has generated from
existing clients. Ideally this number should show a jump of atleast 20% each
quarter (based on new customer acquired etc.). The biggest alarm bill for a
company is when this number stagnates (or worse, it falls). If so is the case,
you have to focus on customer relationship and it is time to touch base all
your customers.
4- Total Cost Incurred and Margin: The
basic principle of a business is to generate profit for all the stakeholder and
the same cannot be achieved without keeping an eye on cost. It is a prudent
practice for any Private Limited Company/LLP Registration/Firm Registration to
check all the expense head, compare it without previous quarter and evaluate if
the cost could be reduced. Always remember that even 1% saving is a saving!!!
5- Compliances: Keeping your Government
Compliances in order is non-negotiable. Always speak to your Chartered
Accountant (and if you do not have one, speak to your Company Registration
Consultant) to confirm if all the returns etc. are filed and taxes paid.
Hope this blog was informative
for you. Get further updates on not only Accounting/Book-Keeping/Government
Compliances but also about all new rules and regulations/opportunities for funds which will be your industry specific
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